Ocean City Jeep Fest is simply that:A Festival of Jeeps!
The Mid-Atlantic's biggest Jeep event returns to Ocean City, Maryland — August 27–30, 2026. Drive the sand, conquer the course, celebrate the community.
The Sandy Carpet Ride
Ocean City Jeep Fest is the evolution of one of the biggest and most popular Jeep events in the Mid-Atlantic held every year in Ocean City, Maryland. Built around one unforgettable idea: getting your Jeep where it belongs—on the beach!
Our signature experience is the daily Beach Crawl (we coined the phrase "The Sandy Carpet Ride"), where you'll watch the sun rise over the Atlantic as hundreds of Jeeps cruise north along the sand from the Inlet to 30th Street. It's a bucket-list experience unlike anything else on the East Coast.
Ready for more? Three times each day, tackle our famous Sand Course—a custom-built off-road playground designed to feel like a roller coaster on four wheels. Located right on the beach beneath the iconic Ocean City Boardwalk and amusement rides, it's the perfect way to test your Jeep in a fun, beginner-friendly environment.
Back at the Ocean City Convention Center, you'll find the heart of the event with our massive Vendor Village, featuring regional, national, and international brands showcasing the latest in Jeep parts, accessories, gear, and services. Headlined by KICKER Audio, the Vendor Village is open to the public and also hosts our popular Show & Shine, where everything from daily drivers to extreme trail rigs compete for bragging rights.
The core of our event is always YOU, the Jeep owner and enthusiast. Ocean City Jeep Fest is for everybody, young and old. It's one of the Ocean City's most family-friendly events.
Daily Beach Crawl
Watch the sunrise over the ocean as Jeeps parade north on the sand from the Pier to 30th Street
KICKER Sand Course
Custom-built sand playground — 3 shifts daily near the Pier and Boardwalk
Vendor Village
45+ vendors at the OC Convention Center — open to the public 10 AM–5 PM Thu–Sat
Show & Shine
Display your lovingly customized ride and compete for awards — from mild to wild
The Moments That Define the Fest
From sunrise beach crawls to sand course thrills — these are the experiences that make Ocean City Jeep Fest unforgettable.
What's New for 2026
We're making Ocean City Jeep Fest bigger than ever with exciting new attractions and experiences.
- ●Quake LED joins the event as the Official LED Light Show Sponsor. During Saturday night's spectacular light show, Quake LED will be the only vendor remaining open, giving attendees a unique after-hours shopping experience.
- ●MetalCloak's CTI Tour rolls into Ocean City, giving Jeep owners the opportunity to professionally measure their suspension articulation ("flex"), compare scores, and receive expert recommendations for improving off-road performance.
- ●A brand-new RC Jeep Course inside the Convention Center lets kids—and adults—take on miniature off-road challenges all weekend long.
- ●Rough Country joins Ocean City Jeep Fest as the Official Suspension, bringing quality lift kits, suspension products, and expert advice directly to attendees.
- ●Kick back at our brand-new Barn Party at The Farm: Ocean City on Route 50, featuring great food, music, and Jeep community vibes in a one-of-a-kind setting.
- ●Brian Bishop and Friends is doing an acoustic duo at Fast Eddie's 8:30 - 10:30 PM Thursday after Seacrets party.
KICKER Sand Course
A custom-built off-road playground located beside the Ocean City Boardwalk and iconic Pier. Watch Jeeps climb, dip and roll across the sandy obstacles — or take on the course yourself for a thrilling, roller-coaster-like ride on four wheels.
Show & Shine
Get an up-close look at some of the most impressive Jeeps at the Show & Shine. Explore a standout collection of customized rides — from timeless classics and subtle upgrades to bold, one-of-a-kind builds — while owners compete for awards and show off the creativity, craftsmanship and personality behind every Jeep.
Vendor Village
Explore the latest in Jeep and off-road gear inside the Ocean City Convention Center. Browse products, parts and services from regional, national and international vendors, meet industry experts, discover show specials and enjoy live entertainment headlined by KICKER audio.
Events at the Ocean City Convention Center
OPEN TO THE PUBLIC 10 AM – 5 PM THURSDAY–SATURDAY | 10 AM – 1:30 PM SUNDAY
Whether you're climbing the Sand Course, cruising the beach at sunrise, exploring the Vendor Village, competing in the Show & Shine, or making memories at one of our nightly parties, there's something happening from morning until night.
The core of Ocean City Jeep Fest has always been you—the Jeep owners, families, clubs, and enthusiasts who make this community so special.
We love seeing the smiles as you hit the sand, the friendships formed around campfires and parties, the Jeep clubs rolling through town together, and families introducing the next generation to the Jeep lifestyle. Ocean City Jeep Fest is one of the most family-friendly automotive events in the country, and we're proud to continue growing while staying true to what makes this event so special.
None of it would be possible without our incredible volunteers, sponsors, partners, the Town of Ocean City, and the thousands of passionate Jeep owners who return year after year.
Whether it's your first Ocean City Jeep Fest or your tenth, we're honored to have you with us.
Check out the full event schedule below and start planning your perfect Jeep Fest weekend. We'll see you on the sand.
Life on the Sand
Real moments from OC Jeep Fest — beach crawls at sunrise, sand course thrills, and the community that makes it all happen.
Frequently Asked Questions
Everything you need to know before hitting the sand
Any and all questions that did not get answered above, reach out to us using the form below.
Get In Touch
Thank you for visiting the Ocean City Jeep Fest website. This famous event is held every summer in Ocean City, Maryland. Fill out the short form below and one of our OC Jeep Fest team members will reach out to you.